Shulab was founded in 2005 by designers Kfir Schwalb and Orit Magia who met at the Bezalel academy of design and arts in Jerusalem. Their studio ranges from product design, interiors, branding and graphic design. While Orit contributes her vast world of art, illustration and graphics, Kfir brings in the world of industrial design and technique. Always trying to blur the border between both worlds, and to tell the story in its most purified and simple form. Over the years, Shulab becomes an internationally acclaimed design studio with their work widely published and with several international featured exhibitions.